How to Turn Yoga Into A Business
Considering all the benefits you reap from Yoga: mind-body, and soul, it’s much more than a form of exercise, it’s a way of living. If you love yoga, you may have considered taking that love a few steps further and turning your passion for yoga into a business for yourself.
Whether you want to open a studio, teach private lessons or host online classes, the demand is there, and the time is now.
Take a deep, cleansing breath and let’s turn yoga into a business for you!
First, what is your preferred type of yoga? Bikram Yoga, Kundalini Yoga, Hatha Yoga, Yin Yoga, Yoga for Beginners, or Heart Rhythm Yoga to just mention a few.
Not only choosing what you love to do, but what you want to help others learn to love.
Next, now that you’ve chosen a preferred practice, you’ll want to get a yoga certification. It’s not a requirement if you’re teaching independently online, but certification is a simple way to demonstrate your credibility in a crowded market and may be necessary for studio teaching.
(Want to really beat out the market? Go into a super targeted niche – but beware, this comes with it’s own challenges!)
Ok, we’ve talked about the first step in your yoga business, yoga teacher training and selecting your style. Now, check out the five most important steps you’ll need to take to start a yoga business:
1) Have a Business Plan
It’s risky to start any business, let alone a yoga business without a yoga business plan. What funds will you need? Do you have the right permits and licensing? What platform are you teaching on? All important questions that change depending on the way you plan to instruct, but a plan is crucial for ANY business.
2) Establish a Website
With the advent of online yoga classes, you’ll want a website that not only offers your schedule of in-person classes; you’ll also need the technology so you can teach classes online. While social media can truly propel the growth of your audience, a website adds credibility, a source of info for those who love you and a place to house all important information.
3) Establish a Brand and Sell it
Stand out from the crowd. Choose a unique logo to set you apart and be sure your branding reflects who you are, and what you want your students to FEEL when in your presence.
4) Find a Great Location
If you’re going for a physical location, it is crucial to establish a welcoming location, in an area with a lot of foot or car traffic.
5) Grow Your Yoga & Retreat Business AUTHENTICALLY
Join the Business of Yoga Mastermind. This group is a beautiful community of like-minded souls, all working together to elevate their business, their mindset and their income.
You don’t have to build your business through trial and error and you don’t have to do it alone. Learn to grow as part of a family with incredible resources at your fingertips and weekly LIVE trainings. Your central location for marketing, sales, social media and all things yoga. Join us: https://anamaya.com/business-of-yoga-mastermind/